“LIFE – Digital Living” study published in Bonn
International study shows: Use of digital media and networking continue to rise – Lifestyle is gaining importance – Greater focus on networked applications in all areas of our lives
Digital networking is increasing: the new representative Internet study, “LIFE – Digital Living”, shows a clear international trend toward broad usage of digital media and the spread of networking into all areas of our lives. More than 10,000 consumers interviewed in Germany, France, Great Britain, Hungary, South Korea and the USA and a panel of 56 experts see this development as particularly strong in the areas family & friends, and leisure & well-being. According to the study, intuitive usability, speed and personalization will be the core criteria for successful digital networking products in the coming years. Mobile access and stylish product design will play increasingly important roles. The “LIFE – Digital Living” study was designed and conducted by Professor Dr. Thomas Hess, Director of the Institute for Information Systems and New Media at Ludwig Maximilian University in Munich in collaboration with ‘zehnvier’ strategy consultants.The key results of the study are being published during the “Digital Lifestyle Experience” workshop in Bonn today. The study concentrates on the use of digital media today and in the future. It also analyzes in depth networking in the areas of leisure & well-being, family & friends, work & study, material & financial matters, security, society & community life, and health & fitness. Along with results gleaned from answers given by consumers in 6 countries, the study singles out the group known as the “digital avant-garde” in order to show that the digital future is already reality among today’s trendsetters.
Key study results:
Details about individual areas:
The study analyzes the intensity of networking in these areas of our lives today and identifies trends that can be expected in the future. Despite the fact that digital networking has advanced apace in most areas of our lives, experts and consumers agree that this trend will become more important in all seven areas in the future. Both groups see the biggest growth potential in the areas of leisure & well-being, family & friends, work & learning and material & financial matters.
About the study:
The “LIFE – Digital Living” study is based on the results of a representative Internet survey of 10,545 consumers in six countries (Germany, France, Great Britain, Hungary, USA and South Korea) as well as statements made by 56 distinguished experts in response to a Delphi survey. The different perspectives reveal both the situation today and future trends and further developments. Thanks to the high number of respondents in Germany (5,120 consumers), it was possible to compare the group of highly advanced users (“digital avant-garde”) with the overall figures for Germany. The study was designed and conducted by Professor Dr. Thomas Hess, Director of the Institute for Information Systems and New Media at Ludwig Maximilian University in Munich collaborating with ‘zehnvier’ strategy consultants. The detailed results of the study are summarized in the “LIFE – Digital Living” report. Publication of the study is supported by Deutsche Telekom. The report is available on the Internet site www.studie-life.de/en
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