“LIFE 2 – Working connected in business and society” study published: information and communication technology plays vital role for economic growth and society
Immense importance of information and communication technology (ICT) for the overall economy and companies, continues to rise – Flexibility, cooperation and mobility are major ICT trends – ICT solutions also with great potential for growth areas, such as transport, healthcare or energy
“Digital added value” through information and communication technologies (ICT) is playing an ever more important role in the worlds of business and work. At company level, ICT is a crucial factor for innovation and competitiveness: Major trends like cloud computing, virtual cooperation, decentralized working, and green IT will continue to establish themselves on the market. In addition, intelligent ICT solutions will play a vital role in the future development of important wider social functions such as education, energy supply and healthcare.
These findings and numerous other detailed insights into the considerable role of ICT derive from the international “LIFE 2 – Working connected in business and society” study, published on September 7, 2010 by Professor Tobias Kretschmer, Director of the Institute for Communication Economics at Ludwig Maximilian University in Munich, and author of the study. “Information and communication technology is a crucial lever for all sectors. Furthermore, ICT is a particularly important catalyst for growth areas, such as transport, healthcare and education,” said Professor Kretschmer, summing up the findings of the study. Analyses show that, over the next few years, ICT will play an increasingly important role as a growth driver, while trends such as cloud computing or greater mobile data access will improve flexibility and efficiency.
As part of the study, Professor Kretschmer, in collaboration with ‘zehnvier’ strategy consultants, surveyed executives involved in information and communication technology (ICT) purchase decisions, professional ICT users, and private PC users in the markets of Germany, the UK, France, Spain and the USA.
The study has a comprehensive design that combines broad quantitative surveys of a total of 1,559 ICT executives, 1,009 IT users in companies and 1,336 consumers with a qualitative survey of expert opinions from science and industry.
Key study results:
About the study:
The LIFE 2 study is a combined collection and summary of expert opinions, online surveys and personal telephone interviews.
The study was designed and conducted by Professor Tobias Kretschmer, Director of the Institute for Communication Economics at Ludwig Maximilian University in Munich collaborating with ‘zehnvier’ strategy consultants. In the study, a total of 1,559 ICT executives, 1,009 IT users in companies and 1,336 consumers in five countries were surveyed online. In addition, 101 personal telephone interviews were conducted with ICT executives from the healthcare, transport, automotive and public sectors. Publication of the results of the study is supported by Deutsche Telekom AG. The report is available on the Internet site www.studie-life.de.
Questions regarding study results or methodology:
Prof. Dr. Tobias Kretschmer
Institute for Communication Economics (ICE)
Munich School of Management, University of Munich
Please address any queries to:
Deutsche Telekom AG
Tel.: +49 (0) 228 1814949
Professor Dr. Tobias Kretschmer
Director of the Institute for Communications Economics at the Ludwig Maximilian University of Munich
Prof. Dr. Tobias Kretschmer studied business sciences at the University of St. Gallen and the London Business School, where he also received his doctorate in 2001. After completing a research fellowship at the INSEAD, Fontainebleau, he worked as a lecturer in Strategy and Economics at the London School of Economics from September 2001. In October 2006, Tobias Kretschmer moved from London to Munich to take on the position of Chair of the Communications Economics Department at the Ludwig Maximilian University, a department that had been initiated by the Deutsche Telekom Foundation. Dr. Kretschmer also works as a visiting professor of strategy and microeconomics at the MBA programs of the HEC School of Management, Paris and the University of Lisbon (AESE) as well as a research professor for the Ifo Institute. Tobias Kretschmer lives in Munich with his wife and daughter.
The Institute for Communications Economics (ICE) at the Ludwig Maximilian University of Munich headed by Dr. Kretschmer carries out research into economic issues in high-tech markets as well as other business and management topics related to organizations. Currently the research focus is on examining telecommunications markets, software and hardware industries and the economy of organizations. For more information, go to www.ice.bwl.uni-muenchen.de.
The Ludwig Maximilian University is a leading European university with a tradition going back over 500 years. It continues to take top positions in national and international university rankings and has received subsidies since 2006 within the scope of the German government’s Excellence Initiative, a Germany-wide competition for the promotion of top research.