6.0 Women and IPTV?

A glance at the figures shows that watching television over the Internet particularly offers benefits to female viewers. Due to the rather small number of female IPTV pioneers, it is only possible to see indicative trends for now, but they are clear. In contrast to men, women primarily watch television for relaxation (76 percent; men: 66 percent) or for entertainment (87 percent; men: 82 percent) – and given this, who wants to be stuck with the television schedule? A clear point in favor of the easy record function. While one in three women (34 percent) who do not use IPTV say recording programs is complicated, it is only one in four for IPTV users (24 percent). However, in response to the question of whether they sometimes don’t answer the phone if it rings while they are watching television, female IPTV users and non-users agree: if their best friend calls, women answer (IPTV users: 87 percent; non-users: 84 percent). Other events also draw women – and men – away from the television. Surprisingly, it can be seen that IPTV clearly promotes equality. Among all people surveyed without IPTV, it tends to be the women who say they are interrupted while watching shows, by housekeeping (53 percent ; men: 47 percent) or children (41 percent ; men: 33 percent), whereas for IPTV users, the picture evens out: more men who use IPTV say they leave the television to do housework (60 percent), and the percentage of men who take care of the children despite their show being on is also higher among IPTV users (37 percent). IPTV also seems to nurture the partnership. Two thirds (64 percent) of IPTV users – both men and women – interrupt their show to talk to their partner. For television junkies without IPTV, it is only one in two (50 percent).