IPTV has a large growth potential.
Cable and satellite are the most common ways to receive television in Germany at present. Just three percent use IPTV, i.e., television via broadband. Among working people who frequently work after 8 p.m. in the evening, the proportion of IPTV users doubles to six percent. The number of IPTV users will probably grow massively in the next few years: 11 percent of people who currently receive television through a different medium can imagine switching to IPTV in the future. No wonder IPTV is currently the fastest growing way to receive television. Word about this still relatively new type of reception is also spreading all the time. More than one in two young people surveyed (14 to 29-year olds) knows what IPTV stands for. Four out of five Germans (84 percent) know you can watch television over the Internet, even though they are not all familiar with the abbreviation IPTV. In western Germany, a good six percent think it may be the name of a television broadcaster; in the east, one in 20 guess it to be a new type of computer virus.
