One in two Germans (54 percent) has already seen a movie in 3D. There is a surprising north/south divide in this regard: while in Bavaria and Baden-Württemberg 61 percent of people surveyed have already seen a movie in 3D, in northern Germany it is not quite one in two (48 percent; east: 49 percent; west: 55 percent). Overall, 45 percent of Germans can imagine getting a 3D-capable model next time they buy a television. Despite more limited experience with 3D content, this percentage is particularly high in northern Germany, where one in two (51 percent) would choose a 3D model when next buying a television. There are also regional preferences in terms of content: in eastern Germany, three quarters (76 percent; overall average for Germany: 70 percent) are interested in nature and animal documentaries such as the BBC hit “Earth” in 3D. By contrast, in the north, movies like “Rio,” or the rather more scary Red Riding Hood remake hold the better hand: here there is an above-average preference for animations (54 percent, compared with 49% overall) and horror movies/thrillers (34 percent compared with 29 percent overall). In western Germany, however, they prefer it cozy. Family entertainment or romantic comedies like the German movie “Kokowääh” go down particularly well (30 percent compared with 26 percent overall). People surveyed in the west are also more enthusiastic at the prospect of seeing shows by Lady Gaga or Linkin Park in full 3D glory (42 percent compared with 40 percent overall).