Although the smartphone offers many advantages for modern business life, typical smartphone users are in no way solely fixated on their careers. The trend is also driven by the pronounced family orientation and the high importance of friends and social contacts for smartphone users: 83 per cent state that they have a large group of friends and more than half (52%) have children living in the same household (non-users: 36%).
It is no wonder that cell phones now also play an important role in children’s upbringing: Almost 40% of those surveyed view cell phone confiscation of as a suitable educational method. In general, smartphone users are characterized by a high degree of openness and inquisitiveness: They like to learn new things, are faster to get their bearings in an unknown environment, value always being up to date, feel that they are well-informed and are more likely than non-users to state that they can quickly find a solution to an unexpected problem. It is therefore not surprising that 98% of smartphone users consider themselves to be happy people.